Dr. Rachel Fidino
CEO, MSN, ARNP, WHNP-BC, AGN-BC, DNP
Hi, I’m Dr. Rachel Fidino. I’m so excited to be a part of your wellness journey! I am a double board-certified and dedicated Advanced Practice Registered Nurse with over 12 years of clinical experience. My passion lies in empowering women to live healthier, more fulfilling lives. I specialize in gynecology, genetics, and aesthetics, blending my medical expertise with a deep commitment to helping you feel confident inside and out.
I grew up in Waitsburg before moving to Walla Walla when I was 21. I relocated to the Tri-Cities while working as a labor and delivery registered nurse at Kennewick General Hospital. After years of practice, I founded New U Women’s Clinic & Aesthetics in February 2020, a one-stop solution that addresses almost every aspect of a woman’s life. My practice has proudly earned the titles of Best Women’s Clinic, Weight Loss Center, and Med Spa in the Tri-Cities for three straight years (2022, 2023, and 2024).
I firmly believe that healthcare should be personalized and holistic. That’s why I focus on listening to your concerns and tailoring treatments to meet your unique needs. Whether it’s offering advanced gynecological care or the latest aesthetic treatments, my goal is to help you look and feel your best.
I believe health and wellness are about more than just medicine. They involve creating balance, finding joy, and embracing the beauty of a simpler, more intentional life. That belief inspired me to create La Canneberge in September 2022, where I merge my love for health, sustainability, and mindfulness with curating natural products.
Over the years, my passion for medicine has grown into a commitment to improving lives in the most meaningful ways possible. While my medical journey started in traditional practice settings, I quickly realized that my calling was bigger than clinical care alone. That’s what led me to co-found The Healing Hands Project, where we provide free menstrual hygiene kits to homeless and low-income women.
I am a passionate advocate for women’s health. I played a key role in passing Washington State’s SB 5396 in 2023, which ensures insurance coverage for breast MRIs for women at risk of breast cancer. In 2021, I was recognized as 1 of 10 Young Professionals in Business under 40 by the Tri-Cities Journal of Business. In 2022, I was honored with the ATHENA Young Professional Leadership Award for my leadership and impact in advancing healthcare for women. I am also a National Keynote Speaker in Cancer Genetics and an FDA trainer for Merck. I speak regularly at national conferences on women’s health.
Olivia Castro
Olivia Castro — known to her patients as Liv — is a licensed master esthetician with a deeply personal connection to skincare. Growing up in Tacoma, she struggled with her own skin for years, and that experience is exactly why she does this work: she knows firsthand how much confidence comes from finally feeling comfortable in your own skin, and she’s passionate about helping her patients get there too.
Liv earned her basic esthetics license with honors from the Euro Institute in Renton, then pursued her master’s license in medical aesthetics at Washington Laser Institute after discovering her true passion for this side of the field. She’s continued building on that foundation ever since, adding certifications throughout her career so she can bring patients the most current, effective treatments available.
Since moving to the east side in summer 2026, Liv has loved becoming part of the Yakima community and joining this incredible team. Above everything else, she values patient trust — her goal is to create a space where every patient feels safe, heard, and confident at every step of their skincare journey.
Outside the treatment room, you’ll find Liv lost in a good book, working out, or curled up at home with her two cats.
